In this quick 7-minute episode, Alex shares a quick tip to help you close more deals. So often in the industry, we focus on ‘no Realtor® commission’ or ‘we cover all closing costs’, but do your sellers know what that really means? How much are we saving them/how much would they be losing? Put these terms into hard numbers they can understand.
Key Takeaways:
- Chances are that sellers already know your benefits. It’s overused in the industry.
- Instead of saying ‘no Realtor® commission’, put those facts in hard numbers. Say a price figure instead.
- Do the same thing with closing costs. On average sellers would be saving 3% on that alone.
- Show your sellers a breakdown of what they could be potentially losing/saving.
- Even better, get your sellers to do the numbers with you! Have them pull out their smartphones and crunch the numbers with them.
- Whatever benefit you have, try to quantify it in terms that your sellers will understand. Don’t assume they know what you’re saying right off the bat.
- P.S. Alex & Steve have launched Ascend! Check out episode 328 if you’re interested!
Mentioned in This Episode:
Interested in joining the Hybrid Coaching & Mastermind Group Alex & Steve launched? Apply to Join ASCEND
Let’s Connect on Instagram: @alexpardo25
Episode 328: “Here’s Your Opportunity to ASCEND Your Life & Business (w/ Steve Cavanaugh and Alex Pardo)”
Tweetables:
“You can give your benefits more punch by actually quantifying to sellers what your benefits mean.”
“Take it a step further. Typically you’ll have to pay a 6% commission, which equates to around $6,000. So you’re going to save $6,000 by working with us. That’s a benefit of working with us.”
“You want to walk them through this process, but have them do the math themselves.”
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