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EP066: Chris Bruce Finds Creative Ways to Get Leads for FREE

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Chris Bruce is a real estate investor, and the podcast host of Escape The REI Newbie Zone, a show all about how newbies can break through and enter the real estate investing industry. On this week’s episode, Chris discusses ways you can get leads for free, especially when you have a low-to-no marketing budget, whatsoever.


Key Takeaways:

  • What advice does Chris have for people who are just starting out, and do not have a big marketing budget on hand?
  • Put out ads looking for bird dogs.
  • If you put an ad on looking for bird dogs, make sure you have training in place to teach them what they should be looking for.
  • Put a video of the kinds of properties you are looking for, in the ad.
  • If you already have people scouting for you, you can also get them to put a post-it sign, or some sort of note, into the mailbox of some of these homeowners.
  • Chris likes to run a skip trace on the property and then contact any family members that pop up. They want to get a warm introduction from their family member first.
  • Alex noticed that most of the deals he was closing were with homeowners above the age of 50.
  • Instead of throwing away your returned mail, run a skip trace on them.
  • What’s Chris’s process when he runs a skip trace?
  • Afraid of cold calling? Don’t be! You’re trying to help these people out. Don’t look at it as a cold call — look at it as a conversation.
  • If you’re doing a direct-mail campaign, be sure you have enough money to do four touches. If you can’t re-mail people every 60-90 days, then don’t commit to the campaign.
  • Small budget? Target a niched list.
  • What advice does Chris have for his 22-year-old self?
  • It’s a cool thing to be an entrepreneur these days, but you need to have thick skin, in order to make it.


Mentioned in This Episode:

Connect with Chris Bruce at:

Rich Dad Poor Dad: (What the Rich Teach Their Kids About Money — That the Poor and Middle Class Do Not!), by Robert Kiyosaki

The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich, by Tim Ferriss

The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It, by Michael E. Gerber


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Follow up, you never know. The name of the game is follow up.

If you have a small budget, figure out how to maybe target a niche list, like a divorced list.

Without leads, without marketing, it’s going to be very difficult to close deals and make money.


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