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EP103: How Often Should You Follow Up on a Direct Mail Campaign?

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Alex received a question from Shane, who is currently running a direct mail probate campaign. How often should he follow up? Every direct mail campaign is different and certain markets require more follow-up than others. For this week’s show, Alex discusses what his sweet spot is when it comes to direct mail follow-ups and why sending just one campaign out is a waste of money!


Key Takeaways:

  • Shane writes in and asks how often he should send follow-ups on his direct mail campaign.
  • Response rates are down throughout the country.
  • Despite this, Alex is still getting a lot of success out of his direct mail campaign. It’s in the middle of May, and he’s already got 6-figures in profits.
  • A sweet spot for Alex when it comes to follow-up, is around 6 week intervals.
  • Don’t wait three months to send a follow-up!
  • Sending just one campaign is a waste of money. You have to be consistent with it.
  • Keep sending your questions to Alex!


Mentioned in This Episode:

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“If you’re not following up, then that’s the wrong answer.”

“Direct mail is a bit more challenging. Response rates across the country are down.”

“For anybody out there that says direct mail is dead, I couldn’t disagree more.”


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