Alex received a question from Shane, who is currently running a direct mail probate campaign. How often should he follow up? Every direct mail campaign is different and certain markets require more follow-up than others. For this week’s show, Alex discusses what his sweet spot is when it comes to direct mail follow-ups and why sending just one campaign out is a waste of money!
Key Takeaways:
- Shane writes in and asks how often he should send follow-ups on his direct mail campaign.
- Response rates are down throughout the country.
- Despite this, Alex is still getting a lot of success out of his direct mail campaign. It’s in the middle of May, and he’s already got 6-figures in profits.
- A sweet spot for Alex when it comes to follow-up, is around 6 week intervals.
- Don’t wait three months to send a follow-up!
- Sending just one campaign is a waste of money. You have to be consistent with it.
- Keep sending your questions to Alex!
Mentioned in This Episode:
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Tweetables:
“If you’re not following up, then that’s the wrong answer.”
“Direct mail is a bit more challenging. Response rates across the country are down.”
“For anybody out there that says direct mail is dead, I couldn’t disagree more.”
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