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EP172: Are You Losing Deals Because You’ve Got Too Much Competition?

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Don Ross has a virtual real estate investing business but is currently looking to pivot and grow his business model in new ways. Don explains why he decided to offer his sellers more than one option when wholesaling doesn’t work for them, how he onboards new talent, and why he specifically sought out and hired someone who had a business model he wanted to create in his business.


Key Takeaways:

  • How did Don Ross get started and what does his business look like today?
  • Don is giving his sellers more than one option if wholesaling doesn’t work for them.
  • How does Don structure his team?
  • How has the book Traction helped Don with his business?
  • What kind of KPIs should you really be tracking?
  • How does Don train his new team members?
  • Don found someone who has a business model that he’d like to have and hired him as a coach.
  • Why did Don decide to switch up his business model?
  • Don discusses some of the biggest challenges he’s faced so far.
  • Take the time to make sure your business partner and you are compatible.
  • Don shares some of his favorite books for entrepreneurs.

Mentioned in This Episode:

“Episode 154: Joe Evangelisti on TRACTION, and the Entrepreneurial Operating System (EOS)”

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Book Recommendations:

Traction: Get a Grip on Your Business, by Gino Wickman

Profit First: A Simple System to Transform Any Business from a Cash-Eating

Monster to a Money-Making Machine, by Mike Michalowicz

The Toilet Paper Entrepreneur: The tell-it-like-it-is guide to cleaning up in business, even if you are at the end of your roll, by Mike Michalowicz

Connect with Don at or via email:

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“Use your KPIs to know on a daily, weekly, and monthly basis what you need to be doing from a marketing perspective.”

“Entrepreneurs wear these hats and they don’t find a way to get that off their plate and on to the right person’s plate.”

“If you don’t enjoy it, then what’s the point?”


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