Jim Zaspel went from being a dead-broke college drop-out to generating over $1 million per year in his real estate business and he did it all in under two years! In today’s episode, Jim shares his marketing secrets and what’s been working for him and his business in his market! Jim also shares why he’s completely happy with the size of his current team and why he has no plans on hiring more (or downsizing) people.
Key Takeaways:
- Jim sends out about 40,000 direct mail pieces a month.
- From a marketing perspective, what’s been working for Jim, so far?
- You have to trust the data. The data is the only thing that matters!
- What do Jim’s postcards look like?
- Alex is mailing between 20,000-30,000 pieces a month and the response rate is only half a percent!
- What kind of mailers simply DO NOT work?
- You have to test, test, test your mailers!
- What kinds of lists has Jim seen success with?
- Alex has been tracking over 61 data points from the deals he’s closed on.
- What percentages of Jim’s deals come from PPC vs, Mailers?
- Alex recently starting QC’ing some of the new leads that come in to make sure they’re processed correctly.
- What does Jim’s follow up system look like?
- What does Jim’s team look like today?
- The team really likes it when the owner dives in deep and gets their hands dirty.
Mentioned in This Episode:
Connect with Jim: Website and Facebook
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Tweetables:
“It’s not so much about the volume, but what you end up taking home at the end of the day.”
“This year, our response rates are lower than they have ever been.”
“When people can see the leader of the business stepping in, I think it really does a lot for the morale.”
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