Happy holidays everyone! So many people slow down, go on vacation, and check out of their businesses during this time of year. Don’t do this. If anything, you want to be ramping up your marketing right now, so that you’re well prepared for January. Alex offers key insight into the mistakes he’s made in the past during November / December.
- Alex has seen this mistake made countless of times by investors…including himself!
- Don’t stop your marketing when the holidays come around.
- There will be less people marketing during this season. Take advantage of that.
- Alex will be testing out a new mailing schedule.
- How can you break through the clutter?
- Pro Tip: Create themes around your direct-mail pieces.
- It’s so difficult to get out of the gates running when the new year rolls around if you’re marketing has slowed in Dec.
- Take this advice and look at your marketing calendar right now.
- It’s always good to stay in front of your prospects during the holidays.
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Mentioned in This Episode:
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“We’ve made this mistake several times before and that is stopping your marketing when the holidays come around.”
“People just get into holiday mode. They kick back, they don’t push as hard. This presents an opportunity.”
“Think about how you can ram up your marketing over the holidays.”
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