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EP288: Jeff & Belinda Henry Share Insights on Their Unique Business Model (& How You Can Differentiate Yourself from Your "Competitors")

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Jeff and Belinda Henry bring a unique perspective to the ‘WholeKey’ industry. They are closely dialed in with international and out-of-state buyers looking to invest in Tampa properties and will be sharing with you how their business model works. Jeff and Belinda are a power couple that works together and on this week’s show, they share some of their struggles on how they balance work and family life.


Key Takeaways:

  • What does Jeff’s and Belinda’s business look like today?
  • Jeff and Belinda focus on both WholeKey and wholesale investment properties. What is WholeKey?
  • Jeff and Belinda provide such a white glove service that literally their buyers don’t have to worry about anything.
  • Jeff and Belinda have a 50/50 split when it comes to working with both international and out-of-state buyers.
  • How do Jeff and Belinda find these buyers?
  • Jeff makes sure he takes before and after photos of the rehabs he does so future investors know the type of quality their company provides.
  • How do Jeff and Belinda thrive as business partners and as a husband and wife team?
  • How do Jeff and Belinda take care of their three kids while running a business?
  • What’s Jeff and Belinda’s process for doing deals over the phone?
  • What’s one piece of advice Jeff and Belinda would like to give their younger selves?

Mentioned in This Episode:


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“If you’re looking at sellers with dollar signs, you might get lucky, but it’s not a recipe for long term success.”

“You have to be best friends. You have to know how to communicate. If you can’t do that, it’s going to be very difficult to work with your significant other.”

“Find that person you know is doing the right thing and go for them for mentorship.”

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