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EP318: Todd Toback's Proven Formula for Attracting Talent, Hiring, Marketing, & Selling Properties at Lightening Speed – Part 2

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Todd Toback is the CEO and Founder of Get It Done House Buyers Inc., based in San Diego, California. He is also the Head Trainer in No Limits Real Estate Investing where he coaches investors on how to build and scale their real estate investing business. This episode is a continuation of last week’s episode! In part 2, Todd shares his hiring formula, how he structures his dispositions team, and what’s working for him in direct mail.

Key Takeaways:

  • What is Todd’s hiring formula?
  • You want to always be actively recruiting potential talent.
  • Little tweaks move mountains.
  • 97% of the talent pool that comes your way, you won’t be interested in speaking to.
  • Todd shares his hiring process and how he weeds out the good from the great.
  • Todd’s business is all about consistency. The people he hires have to be consistent.
  • What’s been working so far for Todd and his investors in terms of marketing?
  • If you’re not ready to fully commit to a marketing strategy, don’t do it.
  • Don’t run around like a chicken with its head cut off!
  • What is Todd’s disposition process?
  • Disposition is not a sales job!
  • Todd used to have a dispositions person, and they were just getting in the way!
  • How does Todd move the tighter deals?
  • What’s the one piece of advice that Todd would give his younger self?

Mentioned in This Episode:

Interested in joining the Hybrid Coaching & Mastermind Group Alex is starting? Apply to Join ASCEND

Episode 316: Todd Toback Breaks Down How to go from a Real Estate Hustler to a Real Business Owner [Part 1]

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Connect with Todd: &

Book Recommendations:

Scaling Up: How a Few Companies Make It… and Why the Rest Don’t by Verne Harnish

The Ultimate Sales Machine: Turbocharge Your Business with Relentless Focus by Chet Holmes


“You always have to be recruiting. You need to look into bringing people into your world as an overall marketing strategy..”

“Direct mail is our bread and butter. Let’s talk about marketing, if you’re not ready to fully commit to a marketing strategy, don’t do it.”

“When we bring on a new acquisition specialist, we have them manually text leads from their cell phone, one at a time, 20 a day. Stir the pot a little bit.”

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