Ivo Draginov is an SMS marketing expert and has some marketing insights for you in this week’s episode. If direct-mail isn’t giving you the results that you want, then check out what Ivo has to say about setting up your SMS campaigns for success! You can also train your VA to manage the SMS campaign so that your acquisitions team can keep their focus on talking to qualified candidates!
- With multiple businesses under Ivo’s belt, how does he manage it all?
- What is Ivo’s morning routine?
- What productivity tools does Ivo use?
- Ivo is an expert in text-message marketing!
- Ivo shares some of the benefits of using SMS marketing.
- You get a higher response rate with SMS marketing!
- There’s a lot of waste in direct-mail when you only get a small response rate.
- How can people remain compliant when it comes to this form of marketing?
- How can you get started in SMS marketing?
- Send a variety of different messages so that carriers don’t mark you as spam.
- How frequently should you be texting potential sellers?
- Who should be managing the marketing platform? Can a VA do it?
- Your response times matter! You want to be connecting with sellers within minutes of them responding back to you.
- Don’t overcomplicate it. The gold is in the simplicity.
- When you get an interested seller via text message, what’s the best process to get an appointment with them?
- How does Ivo handle the follow-up process for those who didn’t respond via text message?
- Ivo shares some tips on what makes a good SMS campaign successful.
Mentioned in This Episode:
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“There are a lot of systems out there. The system a lot of people are using right now is LeadSherpa. They are TCP compliant.”
“As far as the message, we try to mix it up because we don’t want to send out the exact same message. The more of the same message you send out, the more carriers are going to block those numbers.”
“A lot of times when you’re struggling, the simplification is easier. It’s going to get you more results.”
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