Trevor Mauch is back with part 4 in his 5-part video series explaining how to improve your website and convert more deals. Today’s topic dives into content! Content is king and the good news is it doesn’t have to take you hours to produce a highly-targeted and relatable piece to your target customer. In fact, it can take you under 10 minutes per week. Trevor explains how in this week’s episode!
Key Takeaways:
- All marketing channels work!
- Find what works for you and then get great at it.
- Most people are not focusing on their long-tail keyword phrases. Trevor explains what he means by this.
- Don’t want to write content all day? Video is the next best thing!
- What would someone who might be going through probate search for in Google?
- Trevor walks you through what a quick video boosting credibility would look like.
- The average person speaks 120 to 160 words per minute.
- What types of articles should you be writing?
- Your goal is to add one piece of content every week to your blog.
- You can get 500 leads a month organically, just by doing these strategies!
- Download Trevor’s marketing plan. Link in the show notes!
MENTIONED IN THIS EPISODE:
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Tweetables:
“You can take out your cell phone and record short videos on your expertise and upload them to YouTube.”
“Make your video somewhere between three to five minutes, no shorter! There’s not going to be enough words to take out of the video where it’s going to rank well on Google.”
“Put out one piece of content every single week on your blog that adds value and is local to your city, and answers questions people are asking.”
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