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EP028: Get Ahead of Your Competition by Using This Marketing Tactic

Podcast Archive


Dan Schwartz is the Founder and CEO of InvestorFuse. Dan’s major strength is lead management, and he shares some fantastic lead generation tips and tricks for those who are just starting out. This master class covers how you can use prospecting as a marketing strategy. If you’re able to use prospecting effectively and efficiently, it’ll skyrocket your business into new heights. However, so few people are able to successfully leverage this strategy. Listen in to Dan’s wise words on how to effectively apply this marketing tactic and stand out from the crowd.


Key Takeaways:

  • Let’s talk lead generation.
  • What are the three pillars of real estate marketing that listeners need to focus on?
  • Dan has been getting his deals in Baltimore, which is also where he currently lives.
  • What marketing channels does Dan recommend investors use?
  • The end-goal is to make enough money to spend it/reinvest it on marketing.
  • There’s two types of marketing – Inbound and Prospecting.
  • If you’re just starting out, you have to use the prospecting marketing strategy. You simply won’t have enough of a sustainable budget for inbound marketing just yet.
  • You’ll be ahead of your competition if you’re able to prospect correctly.
  • Be sure to have proper training systems in place for your Bird Dogs before they go out and find leads for you.
  • You have to be super consistent if you plan on using Craigslist.
  • You can also personally call up the landlord of the property to help maximize your results.
  • Find the deal first. Finding the buyer is the easy part.
  • Set a goal and be consistent.
  • You can use the free version of Podio to help you. You don’t have to spend tons of $$$ to get help.
  • Set yourself up for success. Take one component of your business and make it better. This is a step-by-step process, not an overnight run.
  • Dan talks about the benefits of InvestorFuse.
  • What does Dan’s team look like? What kind of processes/systems does Dan currently have in place to run his business?
  • Dan talks about his mind map, you can find out more about this by going to
  • You’re in the business of generating deals, but you also want to look at ways to scale your business as well.


Mentioned in This Episode:

Use To Find Hot Zip Codes, Buyers, and Absentee Sellers


The Three Pillars of Real Estate Marketing: Part One



The goal is to be able to spend money on marketing.

When you’re first starting out, you have a low budget, prospecting is what you’re going to have to do.

There’s so many people out there sending the same postcards, the same yellow letters. It’s getting diluted.


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