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EP047: Work on One Marketing Channel at a Time

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Alex currently has a student who wants to dive into every single marketing channel that’s available right now, but — hold your horses! Investors can get easily bombarded by the various marketing strategies out there, and it can be tempting to go all in, but it will only overwhelm and discourage you from this industry. Alex highly recommends that you work on perfecting one marketing channel at a time, and see what works best for you and your market.


Key Takeaways:

  • When is the right time to get into other marketing channels?
  • It’s easy to get distracted and suffer from ‘shiny object syndrome.’
  • Alex wants to know how he can improve the show. Please reach out to him and let him know.
  • Alex has found the deals he and his team have spent the most amount of time on, tend to be the least profitable.
  • Properties that are located in bad areas have caused Alex more of a headache.
  • What types of deals are bringing in the biggest profits for you, with fewer headaches?
  • Alex is currently working with a student who wants to dive into all the marketing channels that are available. Hold your horses!
  • Remember, what may work in Alex’s market, might not work in your market!
  • It’s extremely important to understand where you are in the market cycle.


Mentioned in This Episode:

Episode 14: Rob Swanson – Painting the Bigger Picture for Your Real Estate Business

Email Alex:



Oftentimes, people get distracted by the shiny objects, and investors want to market in all these different ways.

People end up diluting themselves by focusing on so many different marketing channels.

Whenever the property was in the hood, it was more of a headache and we made less on that deal.


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