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EP074: Susan Lassiter-Lyons on Getting Motivated Seller Leads

Podcast Archive


Susan Lassiter-Lyons is an investor, entrepreneur, and coach. She has personally closed more than 600 real estate transactions, and launched a private equity mortgage fund, raising 26.2 million dollars from individual investors. When it comes to getting highly motivated leads, Susan knows her way around. On today’s podcast, she shares some creative niches that you can get into.


Key Takeaways:

  • Susan shares some of her main tips on how to get motivated leads.
  • Always have at least 5 viable deals in your pipeline at any given time.
  • When you force something to be a deal, chances are there are a lot of headaches associated with it.
  • What does Susan’s business look like today?
  • Between Susan and her students, they have raised $250 million in private money.
  • Newbies should focus on specializing. It’s hard to break into the market if you’re too broad.
  • If you want to take on the big boys, then you really can’t compete head-to-head with them.
  • Wholesalers tend to be a little lazy when they’re first starting out.
  • Eviction filings basically have no competition.
  • Susan shares her ‘tenant from hell’ story.
  • What kind of MLS keywords has Susan found that has been effective for her?
  • What marketing channel should you keep an eye out for?
  • What advice would Susan give her 25-year old self?


Mentioned in This Episode:

Flip Empire Private Facebook Group

Getting The Money

The Investor Insights

Kick Em Out Quick

Getting The Deals

Eviction Coordinator



Always have at least 5 viable deals in your pipeline at any given time.

Unless you’ve got a giant budget, you’re never going to out-market the big guys.

Slow down, calm down, don’t worry, don’t hurry. Trust the process.


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