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EP078: John Martinez on How To Get More Contracts and Close More Deals (Part 1)

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John Martinez is a sales wiz, and has built his career in several different industries, through the use of selling. He helps train salespeople to become top performers, specifically in the real estate industry. John has over 18 years of experience, and has really help Alex and his team, just through the use of a few simple changes. John shares his script, and does a quick unpack as to why it doesn’t sound like your typical sales call.


Key Takeaways:

  • Alex started his career in real estate in 2005, but never received sales training for his business … until a few months ago.
  • John has been in the sales industry for 18-20 years.
  • We all spend a lot of money on marketing, but we gotta be smart with how we spend our money.
  • How did John get into sales, and then how did he transition into the real estate industry?
  • Very early on in John’s career, he became obsessed with the sales process.
  • Because of John’s teachings, Alex had to change his scripts and retrain his team.
  • Alex’s results have almost tripled, just by making a few simple changes.
  • You always want to be learning about sales, as it applies to all aspects of your life.
  • What are some of the major pitfalls real estate guys tend to make on the phone?
  • What are some of the elements of a good sales call? Alex and John do some role playing.
  • Why are John’s sales methods so effective?
  • Your scripts don’t have to sound or feel robotic.
  • You don’t need to go too deep into the details. Always aim to get general information from the homeowner.
  • Ask the homeowner what houses typically go for in the neighborhood. They’d be much more willing to throw numbers at you, than tell you their asking price.
  • How does John make an offer to the homeowner over the phone?
  • John breaks down the lessons you’ll learn in his REI Sales Academy.
  • Everyone calls it ‘sales,’ but really it’s about learning how to communicate pressure-free.
  • Remember, you can download the script (see below) that John shared on today’s episode.
  • Make sure to listen to Part 2 which gets released on Monday, March 6th!


Mentioned in This Episode:

Take Action Now on John Martinez’s REI Sales Academy. I have personally gone through this training, and have invested for my entire team to go through. I HIGHLY recommend it!

Get the Seller Script Here



My entire team has gone through John’s training and we’ve seen some massive results, and we’re not even done!

There’s only so many hours in a day and if I wanted to get better results, I needed to learn more about my craft.

Sales is something that applies not only to business but in our lives.


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