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EP096: Cory Boatright on the W.M.R.P Formula

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Cory Boatright is the Founder and CEO of Real Estate Investing Profits. He has his own podcast and has bought and sold over $75 million dollars in real estate. Currently located in the Oklahoma area, Cory discusses how you can use the W.M.R.P (Worth, Market, Repairs, Profit) formula to your advantage and find those good deals. You can not afford to spend 10-20 minutes analyzing a lead. That’s way too much time!


Key Takeaways:

  • Please leave a review on iTunes!
  • Who is Cory and what does his business look like today?
  • What is the W.M.R.P formula and how can it help you?
  • Cory tries to build in about $10,000 worth of profit into every deal.
  • Alex and Cory’s numbers are pretty similar despite being in different markets.
  • Cory has a new software on the market to help users! It’s completely free! Cory shows a quick example of what you can do on by using one of Alex’s sold properties.
  • The software was pretty much on-point to how much Alex sold the example property for.
  • Alex challenged his team this year to make at least $20,000 profit on every deal.
  • So many people get hung up on analysis paralysis, but tools like this can quickly cut through that!
  • You can’t spend 10-20 minutes per lead trying to analyze each opportunity.
  • You want someone to sell you on the property.
  • LISTENING to your seller is key!
  • What are some quick tips to identifying somebody’s personality type?
  • What’s currently working for Cory on a marketing perspective in his area?


Mentioned in This Episode:

Flip Empire Private Facebook Group

How to Win Friends and Influence People, by Dale Carnegie



Real estate investing is a math game, especially wholesaling.

One thing I love about the formula is that it’s all based off of data.”

So much time is spent on the frontend when it’s really just a numbers game.


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