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EP122: Christina Krause on Profiting Big from Probates (and How To Have The Marketing Completely Done-For-You)

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Not sure about targeting probate properties? Well, today’s guest, Christina Krause, is here to tell you otherwise. You’re missing huge opportunities by not targeting these properties. Yes, they’re a bit sensitive to touch, but keep in mind that you’re here to provide people a valuable service. Christina has had people in tears because she’s easily helped them sell their family’s property. Christina does a deep dive on what’s working when it comes to a successful probate direct-mail campaign.


Key Takeaways:

  • Not targeting probates with your direct mail? You’re missing the boat!
  • Today’s guest, Christina, has been buying and selling property since 1999.
  • Probates give you an opportunity to capitalize on some big deals.
  • Stay till the end, Christina has a free gift for you (that she normally charges for).
  • Who is Christina and how did she get started?
  • Christina has about 250 rentals on her own.
  • Let’s back up, what are probate properties exactly?
  • Some people are a bit wary about touching probates. Christina explains why you shouldn’t be.
  • You have to firmly believe you’re providing a valuable service to these homeowners.
  • What do you do when you get some nasty phone calls?
  • Christina shares some specific examples of what works in your direct mail campaign when it comes to targeting probates.
  • Christina’s team physically handwrites every probate address on the envelope. You don’t typically send mass quantities of these, so it makes it easy and more personal. Also, you don’t want your handwriting to be too perfect.
  • Christina has a service that helps people market to probate properties. How does it work?
  • Christina only markets to probates these days. It’s just that good.
  • How does Christina’s service handle the mailing on this?
  • The biggest takeaway? Target probates!!!
  • Whatever you decide to do in the end, take action on it.


Mentioned in This Episode:

To download Christina’s book, or if you would like more information about the Probate Leads and/or Done-For-You marketing service, please GO HERE <—

The Real Estate Investors Guide To Big Profits In Probates












“If we don’t get at least a couple of nasty calls per week, we’re probably not marketing enough.”

“Adopt a mindset that you’re providing a valuable service to your people, that should overcome any fear you might have.”

“With probates, you’re not mailing a huge amount, so we physically handwrite every address on the envelope.”


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