Adrian Nez is a real estate investor and works with Trevor Mauch at Investor Carrot. He is an expert at online lead generation and conversion optimization. Last week’s master class episode focused on the balance of living life and running a business, but this week Alex and Adrian will be getting into how to market more effectively to your ideal clients. The standard marketing tactics just don’t work anymore, you gotta get smarter and stand out from your competition!
Key Takeaways:
- Be sure to listen to Episode 162! Alex does a quick recap on what you might have missed.
- Some people focus too much on the platforms instead of the marketing 101s.
- Do you have a traffic problem or a conversion problem? That’s what you need to figure out first.
- As people and marketers, we tend to blame the tools but never ourselves.
- Who is your ideal customer? What’s their true problem? Don’t overlook the customer.
- Sellers are suspicious of us. What we’re offering sounds too good to be true, so it’s important to take a step back and understand the psychology of a motivated seller.
- There are news pieces that run all the time about the dangers of Craigslist and cold call scammers.
- People are more educated now. The markets tactics that worked 10 years ago, just don’t work anymore because everyone is doing it.
- Put your customer in the forefront and you’ll have an easier time figuring out where and how to market to them.
- How do you discover who your ideal customer is?
- Adrian shares some of his ad retargeting tips.
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Mentioned in This Episode:
Episode 148: Trevor Mauch Dishes Game-changing Advice that can Take Your Business to the Next Level
Episode 162: Adrian Nez on How to Balance Your Life and Grow Your Business — Part 1
Catch up on the Documentary about Ric Flair
Get to know more about Adrian here: Adriannez.com
Follow Adrian on Instagram
Email Adrian: Adrian@oncarrot.com
Rank higher and market smarter with Carrot Websites
Leave us a review here: Flip Empire on iTunes
Email Alex: Alex@FlipEmpire.com
Tweetables:
“If you’re going to be a great marketer, you have to understand psychology.”
“Man, we’re just like everybody else. Why should they work with me and my company?”
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