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EP205: Get Inside the Head of Your Prospects by Tracking Key Data Points

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Wholesalers are missing a huge opportunity by not tracking certain key data points. Alex wishes he had been better at tracking early on in his business because the knowledge he has gained has become invaluable. Simply by tracking some key data points, Alex has been able to increase his spreads. On today’s show, he shares what data points you should be looking for and how they help you get more deals in the long run.


Key Takeaways:

  • There’s a missed opportunity happening when you close deals.
  • It’s important to analyze your deals. Why did that deal close? Why didn’t it close? These are important questions you need to ask yourself.
  • If you’re not documenting and tracking important data points, you’re not learning from it.
  • Alex shares what data points he’s been tracking within a spreadsheet.
  • You guys need to be getting better from every appointment you go on and every deal you close.
  • The information that you plan to track, make sure you actually plan to use it. Don’t just track for the sake of tracking if the data point won’t be useful to you.
  • What property characteristics does Alex look for?
  • What other data points does Alex also track?
  • Alex wishes he’d started tracking these data points sooner.

Mentioned in This Episode:

Feel free to connect with Alex about doing a JV! Email him at



“By mapping out trends, you can start to see why you’re not getting deals.”

“If you’re not documenting and tracking important data points, you’re not learning from it.”

“You guys need to be getting better from every appointment you go on and for every deal you close.”

Ask Alex A Question:

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