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EP229: Have You Created Your Seller Avatar Yet? Don’t Miss This Step!

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In today’s quick episode, Alex shares why a seller avatar is so important to your marketing pieces. He shares the types of questions he and his team ask every time they close on a property and also explains how you can leverage this data to find new and highly-motivated leads.

Key Takeaways:

  • With nearly 230 episodes under the belt, feel free to use the search feature and type in some keywords to listen to topics Alex and guests have covered in the past!
  • Do you know your seller avatar?
  • What’s the 20% of your list where 80% of your sellers are coming from?
  • Get specific data and create your seller avatar.
  • When you get a laser focus on WHO buys from you, you can use it to find more buyers!
  • Every time Alex and his team close on a deal, they ask themselves a set of questions about who the seller was and what type of property it was.
  • With enough information and data points, you’re able to graph a very specific niche and create pieces marketing to your ideal client.
  • What keeps your sellers up at night? What worries them?
  • Direct-mail is getting saturated, which means you need to be intentional.
  • Like this episode? Please rate it on iTunes! It helps out the show.

Mentioned in This Episode:

Feel free to connect with Alex about doing a JV! Email him at

Check out the Holiday Mastermind (in Bimini) Video Trailer Here.

To apply for our next Holiday Mastermind in (Exotic Location TBD), please go here:

Interested in joining Alex’s team as an Acquisitions Specialist (outside sales)? Apply Here


“Do you know your seller avatar? Can you picture your typical seller?”

“This year, we’ve gone back and done some deal forensics on all the deals we’ve closed.”

“How old was the seller? What was their motivation for selling? What was the zip code of the property?”

Ask Alex A Question:

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Head over to the Ask Alex page, and record your question. We’ve made it super easy for you, so let us know what challenges you are having, and Alex will answer it personally!

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