In today’s quick episode, Alex shares why a seller avatar is so important to your marketing pieces. He shares the types of questions he and his team ask every time they close on a property and also explains how you can leverage this data to find new and highly-motivated leads.
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- Do you know your seller avatar?
- What’s the 20% of your list where 80% of your sellers are coming from?
- Get specific data and create your seller avatar.
- When you get a laser focus on WHO buys from you, you can use it to find more buyers!
- Every time Alex and his team close on a deal, they ask themselves a set of questions about who the seller was and what type of property it was.
- With enough information and data points, you’re able to graph a very specific niche and create pieces marketing to your ideal client.
- What keeps your sellers up at night? What worries them?
- Direct-mail is getting saturated, which means you need to be intentional.
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Mentioned in This Episode:
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“Do you know your seller avatar? Can you picture your typical seller?”
“This year, we’ve gone back and done some deal forensics on all the deals we’ve closed.”
“How old was the seller? What was their motivation for selling? What was the zip code of the property?”
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