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EP301: Using the F.O.R.D. Method to Engage with Sellers, and Build Meaningful Rapport that Delivers More Deals

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Alex had some questions last week on how you can build better rapport on the phone with sellers. No matter what you do, remember the F.O.R.D. acronym and get sellers talking a little bit more about what matters the most to them in their lives.


Key Takeaways:

  • Alex answers your questions today about episode 299!
  • How can you dive deeper with sellers on the phone?
  • This is a new process Alex and his team recently implemented.
  • Make sure you use softening statements.
  • Look for opportunities to build rapport by using the F.O.R.D. acronym.
  • Alex’s offers some key ways you can build better rapport with sellers.

Mentioned in This Episode:

Feel free to connect with Alex about doing a JV! Email him at

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Do you have an existing business? Already closing deals, but feel there is a better way?
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Let’s Connect on Instagram: @alexpardo25



“Think about the acronym FORD. F is Family, O is Occupation, R is Recreation, and D is Dream. Talk to your sellers about these four things.”

“People do business with people they know, like, and trust.”

“What are their dreams, what are their goals, and how can you insert your business and your solutions into that equation.”

Ask Alex A Question:

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