Alex shares some growing pains he’s been experiencing in the business lately. He has on-boarded some new talent as well as shifted some of his team members around so that they’re in a more elevated and suited role for their talent and expertise. These adjustments take time, but it’s on you, as the leader, to make sure things are running the way they should be.
- Alex now has two team members working leads, one doing inbound lead management and the other doing outbound.
- What are the responsibilities of each person?
- Big mistake Alex made was having his acquisition manager take calls live. He explains why!
- Your acquisition manager needs to be focused and taking calls live ends up draining them.
- Alex also recently implemented a lead rating system. The team now understands what a cold lead is vs. a hot lead.
- When you follow up with sellers, are you delivering value?
- The opportunity costs are just too great if you can’t follow up on your leads properly!
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“Inbound is taking the calls live, processing the lead, scheduling an appointment and outbound is when it comes into our CRM and we didn’t get the deal.”
“It’s proven to be a mistake in the past to have your acquisition specialist take calls directly. I think it drains them.”
“We’re developing follow-up sequences for different types of sellers.”
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