Alex continues his discussion from last week on how to get better quality leads. Alex dives into the follow up sequences, what you should look for in your KPIs, and why it’s important to not compare yourself to other people’s successes! Stay tuned to next week’s episode, which will dive into what you need to do before, during, and after the seller appointment.
- What KPIs should you be tracking?
- Don’t pay attention to other people’s KPIs, there’s just too many variables.
- Generally you want to track: How many leads your marketing department is generating each week, how many leads it takes to get to appointments, how many appointments it takes you to get to a contract.
- FYI: You have existing deals in your CRM pipeline right now.
- Alex breaks down what a good follow up system looks like.
- Don’t get overwhelmed by all the different follow up sequences out there.
- Always aim to deliver value!
- Always have someone on your team to do some quality control (i.e. Lead Auditing). You need someone to listen to calls and appointments!
- Provide ongoing coaching and feedback to your team so that they’re always improving.
Mentioned in This Episode:
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Episode 355: Strategies To Capitalize & Monetize On Every Lead
“Often times, people are always asking, ‘Hey, what are you KPIs, what are you numbers?’ The truth is it doesn’t matter! There are some many variables at play that going off of someone else’s KPIs can be misguided”
“Don’t get overwhelmed on follow up sequences. Maybe this week focus on crafting 5 messages that speak to somebody that’s behind on taxes. Always aim to deliver value.”
“Make sure that you have somebody on your team that at least once or twice a week you’re doing some quality control.”
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