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EP421: Tracy Royce — How To Leverage Social Media To Grow Your Real Estate Business & Build a Personal Brand

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Tracy Royce is a real estate investor that has seemingly been able to ‘crack the code’ on social media and build her brand! With a little over 11k followers on Instagram, Tracy reveals that all it takes is connection, consistency, and authority to grow your audience. She explains a little bit more about what this all means and how you can authentically grow your social media following, and why you’d want to invest the time in doing so! 

Key Takeaways:

  • A lot of people do not understand how to use social media. Today’s guest is here to help you navigate that! 
  • Social media is here to stay and it’s going to be more and more part of our lives. 
  • Why do people have a love/hate relationship with social media?
  • When it comes to social media, where do we even begin?
  • There are three things you want to keep in mind when posting on social media: Connection, Consistency, and Authority. 
  • TIP: Always be yourself!
  • If you don’t know what to post, as you start posting more, people will start reacting to things and you will be able to understand what your audience wants.
  • TIP: Go to instagram and search hashtags within your niche to network and connect with others.
  • Do polls on Instagram asking your audience what they’re looking for! 
  • It takes time to grow a following. There will be some days nobody responds, but the good news is that on stories it only lasts 24 hours! 
  • Does Tracy outsource any of her social media? 
  • Social media takes time! 
  • Tracy loves to use Instagram! 
  • Tracy grew to 11k followers, but that didn’t happen overnight. 
  • Finding a support network is key! Get people who will support you and lift you up.
  • Should you buy likes? NO!
  • What you’re doing today might evolve in the next six months. Social media is ever changing. 
  • Take a look at Tracy’s social media and see what jumps out at you. 
  • Tracy answers some live Facebook questions!


Mentioned in This Episode:

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Connect with Tracy: & Instagram

Social Media Resources:

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“Connection translates into connecting people who are in your niche. You want to think about what your social media page is about.”

“Social media takes time, but I see the value in it, so I make time in my business to be able to do that. It’s part of my business.”

“When it comes to social media, people see through your bull pretty quickly.”

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